AI Insights · Timothy · January 2023
Top 5 Subscription Games on iOS in Latin America Q4 2022
Explore the performance of the top 5 subscription games on iOS in Latin America during Q4 2022, featuring insights on weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw notable trends in the performance of top subscription games on iOS in Latin America. Based on data from Sensor Tower, here’s a breakdown of the top 5 subscription games: THTH: Love Is a Game NETFLIX, Before Your Eyes, SpongeBob: Get Cooking, OXENFREE: Netflix Edition, and Nailed It! Baking Bash.
THTH: Love Is a Game NETFLIX experienced a significant rise in weekly downloads, starting from 11.3K in early December and peaking at 41K in the week of December 19. The weekly active users mirrored this growth, increasing from 10.9K to 76K over the same period. Revenue also saw a steady climb, reaching approximately $76 in the week of December 19.
Before Your Eyes showed a varied trend in weekly downloads, with a notable spike to 36K in the week of October 10, followed by a decline and stabilization around 1-2K towards the end of the quarter. The active user base saw a similar pattern, peaking at 39.3K in mid-October and settling around 7-8K by December.
SpongeBob: Get Cooking maintained a consistent performance, with weekly downloads ranging between 2K to 8.5K. The game’s active users increased gradually, reaching 18.8K by the last week of December. Revenue trends were relatively modest, peaking at around $30 in mid-November.
OXENFREE: Netflix Edition's weekly downloads remained steady, fluctuating between 1-2K throughout the quarter. Active users saw a notable increase in mid-November, reaching 11.4K, before stabilizing around 6-7K towards the year’s end. Revenue showed minimal fluctuations, with a peak of $19 in mid-November.
Nailed It! Baking Bash had a steady growth in weekly downloads, starting from 3.3K in early October and gradually increasing to 3.5K by the end of December. Active users followed a similar upward trend, reaching 5.9K in the final week of December. Revenue remained relatively low, peaking at $10 in late October.
For more detailed insights and data, visit Sensor Tower.